IIT Madras Delta Expo — virtual investment
A virtual investment experience for IIT Madras Delta Expo, used by approximately 3,000 people.
The challenge
IIT Madras Delta Expo wanted to make its stalls more engaging. The goal was to give visitors an active way to take part as they explored the projects on display.
The experience also needed to work across the event, bringing participating stalls and visitors into a shared platform.
How we tackled it
We built the experience through Ments around virtual investment. Visitors could explore participating stalls and invest virtual cash in the ideas they wanted to support.
That investment interaction gave visitors a concrete action to take at a stall and connected their choices across the expo. The virtual cash was part of the event experience.
The outcome
Approximately 3,000 users were managed through the project. The delivered platform turned stall exploration into a participatory experience with virtual investment.
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